Even though this site isn't designed to be Inbound Marketing for myself, it's something I've been thinking a lot about because of my job. I am the principal of public online school serving students all over the state of Tennessee, which is a fairly spread out state. I'm not from the largest metropolitan area, so any sort of news articles that are published about my school aren't going to reach Knoxville, Chattanooga, Nashville, or Memphis. I'm reluctant (refuse, actually) to spend public funds on outbound marketing (TV, print, etc), so inbound is the right thing for us to do.
I recently took a cool course on Inbound Marketing through HubSpot. I really liked what I learned. It has quite a bit about content generation, calls to action, emails, and SEO. Those are things that I just didn't know before. Ironically, I have a student at my school who is a master at this because he already makes money doing this sort of thing for his DIY business. I had him do some SEO for us, but this kid has enough going on with school and work, so I didn't want to take advantage of him further.
Something that has become abundantly clear to me through this process is that we needed to have a new website. I built the other one using Dreamweaver. I was very proud of it, but I noticed that my best amateur job was probably the worst professional job out there. Since nearly every Podcast I listen to is sponsored by Squarespace, I checked out what they offer, and I was really impressed with it. After buying it as a platform for my school, I decided to create my own personal site instead of playing Fallout 4 for a few days.
So, I guess this is part of a new world for me where I'm going to start creating content to drive traffic to our school website. I'm anxious to see where we are with this in a year.